Monday, November 22, 2010

I have started making gift baskets, what should be my profit?

Right now, just Easter baskets. But I would like to make for any occasion. But what should I charge? What should my profit be? I mean, is there a standard or is it what i feel? Say I sell the basket for $10 and it cost me $5 to make, is that a decent profit or should it be more? How do you figure this out?
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Marketing costs (advertising, marketing, printing flyers, whatever you do) typically run one-half of your gross sales on a small project like this. Add your time, shipping/delivery costs of getting all the supplies & product, shipping/delivery of final product to customer (S&H rarely covers more than actual gas to deliver or shipper's fees, not packaging materials and your time). You need to be able to sell for 10 times materials costs. $1 x 10 = $10, of which $5 is marketing/sales/ad costs, $1 is materials costs. The remaining $4 per basket has to pay all your overheads, taxes, and leave you something for profit, i.e. for your pocket. If you're lucky, you net a buck.
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