Monday, April 11, 2011

Promoting Business?

I have a gift basket business, but there's a twist -- it's all about sex. There's dildos, lubes, pornos, etc. How do I promote this to the public, nightclubs, etc? And how do I get things off half price with sex stores? Teaming up with them and what not? I NEED HELP!!!
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For promoting. I would see If I could rent some space at a sex store, but a problem could be that since you are buying items that they sell, eventually they might kick you out and start doing it themselves. It can still be an ok idea to try because it will help you get some customers. I would also have a website. In all your baskets, make sure you have information about your company and your website. This way if you use the idea above and they do take over your idea, your past customers may check out your website. You can run tasteful ads in the newspaper. You can show some happy people and say something about how they've gotten a basket from you. Say something about how they're for the mature adult. That would probably give a good hint as to what your baskets are like. Our radio stations have commercials for the local sex stores. They just hit that point, they're for the mature adult and work around how they talk about their products. You also have to go to the right sources, that wouldn't have the people who would get offended. A newspaper would be ok, but pick the right station, don't advertise on a christain or contemporary station. Pick those that deal with rock and rap. Last part of your question. To get things at half price isn't going to happen with a sex store. That will only happen if you find their distributor and also buy from them. This be the only way to buy it whole sale. If you have your business set up with all sales tax permits, then you may be able to buy from a sex store without paying tax on the items, but I wouldn't think that they would give you much of a discount. Your best bet is to look for distributors. Maybe find a store in another state and ask who they use. Asking a store you use would be bad. They could think your starting your own store and that can be bad news. Hope that helps.
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