Looking for advertising ideas, I have made brochures to distribute and supply a few shops but needing a little oomph to get this going seriously. They are individually made for any occasion and to suit any budget. I have even made up poems for special occasions which has gone down a treat so far so any ideas would be much appreciated.
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Advertising is paid methods to spread the news about your gift baskets. Your best options here is to buy ads in: 1. The obituary section of your local newspaper to sell bereavement baskets. 2. The display section of your state's official magazine to alert readers about your all-occasion baskets. These are, hands down, the best places to invest your money. Marketing is spreading the news about your gift baskets without payment to anyone. Your best options here is to: 1. Inform individuals who already know you and have a need for gift baskets about your product. This includes bank officer, dentist, insurance agent, attorney, and the like, people who search for ways to boost their own careers or solve a problem. 2. Tell your local newspaper reporter about the gift baskets you have for upcoming occasions. Father's Day and graduations are big reasons for buying now. After 20 years of being the No. 1 expert in this industry, I know without a doubt that you'll answer your own question when you can respond to: Why did you start this business? What situation did you see that motivated you to start making gift baskets? When you can answer that, you'll know who buys and how to find them. Good luck. Shirley George Frazier Author, How to Start a Home-Based Gift Basket Business Author, The Gift Basket Design Book
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