Sunday, February 27, 2011

Would you shop here? Marketing Ideas??

I have just opened my online shop 'wiltshire-giftbaskets.co.uk' selling gift baskets. I am trying to work out if I should make any edits to the website to make it more appealing, any comments? Also I am looking for any marketing ideas to get my website out there, I currently have a marketing company working on getting me on the search engines.
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Hi Natalie Had a quick look. Some thoughts: The pink and heart theme looks a bit too lovey-dovey Valentine Day-ish to me. This is a year-round business, so maybe you need to make it more general. You do need a banner picture at the top. The site seems a bit bare without. You might consider a bit of sales talk for each of the categories - an intro telling people why a gift basket makes sense for a birthday etc, how it saves time and hassle. basic principle is to sell the BENEFITS, rather than the item itself. People buy benefits - a saving in time, convenience, originality, etc. - Why people should buy a gift basket rather than send an M&S voucher. Pictures load slowly. You may need to look at the resolutions (72dpi is standard) But more fundamentally, Wiltshire Gift Baskets to me (living in Kent) conjured up an image of Wiltshire specialities - whatever they might be - I dunno, maybe Wiltshire bacon. But the gifts are fairly generic. Nothing wrong in that, but it may puzzle people slightly. Is there actually an opening for gift baskets of Wiltshire specialities? - maybe. Now, other ideas to steer people towards the site (apart from the search engine stuff): "County' type magazines. Where I live, there are about 4 or 5, a few free. Write an article about the business for them. Not TOO sales-y, it needs to appear to be editorial. Most of these mags rely on such pieces, and welcome stuff pre-written - it saves them time. They might try to persuade you to advertise with them - resist until the business takes off. Local newspapers: again they are always crying out for material. If you can write a piece about your new business and make it not too obviously a self-advertisement .... Links with other sites - local business sites, wedding sites, local town sites. Good luck!
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